The future of made-to-measure fashion just got smarter — and more personal. The new generation of digital tools is redefining how we shop for custom garments online, merging data, design, and human individuality.

By entering just three data points, users can instantly generate accurate personal measurements. This chart is saved in their Hockerty profile, enabling faster, more accurate future orders without the need for manual measuring.

                                  HOW DOES IT WORK

Height, weight, and age are the three pieces of information needed. The digital body profile displays an image of the body with the suggested and estimated measurements.

This is how the New 3D Digital Body Profile will show the client´s measurement profile. The data is automatically calculated in your profile. Customers can adjust it or confirm directly to create a body profile. 

                Key technological and user benefits

• Accuracy and speed: automatic measurement estimation in seconds — no tape measure needed.
• Time efficiency: saved profiles can be reused for future orders.
• Better fit: algorithms refine proportions using both physical and visual inputs.
• Seamless experience: an intuitive interface designed for digital-first customers.
• Sustainability: fewer measurement errors mean fewer returns and optimised production.

The skin tone configurator and Sofia, the others new technological tools developed in 2025

This innovative technology complements other developments introduced by Hockerty in 2025, including the skin tone configurator.

Within the clothing configurator, customers can select a model whose skin tone closely matches their own. This allows them to instantly see how different fabrics and colours complement their complexion, helping create harmonious and personalised looks.

This year, Hockerty also launched SOFIA. Hockerty’s AI-based style assistant, offers real-time guidance on fit, design, and personal styling, making the digital tailoring experience more human and interactive.

          Be welcome to celebrate uniqueness and individuality

Every year, we develop new technological tools to help our customers enjoy a unique shopping experience through our technical advances in the online shop.

In a world where the fashion industry forces people to fit into boxes, we make clients feel confident and secure with bespoke garments. Salva Jovells, Acquisition Marketing Manager

With this launch, Hockerty fuses tradition and innovation, bringing the craftsmanship of made-to-measure into the digital age. A new benchmark for how fashion and technology can tailor the future.

About Hockerty

Founded in 2008, Hockerty is the leading e-commerce platform for customised men´s clothing. The brand offers customers complete freedom to design their garments through a wide range of personalisation options, fabrics, and styles – because a unique wardrobe should be accessible to everyone.

Created by three young entrepreneurs who identified a gap in the personalised clothing market, Sumissura was built to make made-to-measure fashion affordable. Their journey began in a living room, supported by friends and family, with a clear mission: to give people the freedom to express their personality through their style, at an accessible price.

With teams based in Zurich, Barcelona, and Shanghai, Sumissura focuses on quality and innovation to deliver made-to-measure clothing that fits perfectly and lasts. Together with its customers, Sumissura is helping to build a world that buys less, buys better, and values lasting craftsmanship.